Recall issued For Celsius Drink Filled With Vodka Seltzer

Summary:
High Noon Spirits Company has issued a voluntary recall of its Beach Variety 12‑packs after discovering that a packaging supplier mistakenly sent empty Celsius Astro Vibe (Sparkling Blue Razz Edition) cans to its facility. Those cans were inadvertently filled with High Noon vodka seltzer—4.5% ABV—and packed alongside legitimate Celsius cans. The error poses a risk of unintentional alcohol ingestion, especially for individuals expecting a non-alcoholic energy drink. The recall affects limited lots distributed between July 21 and 23, 2025, across Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin Reddit+10Investopedia+10U.S. Food and Drug Administration+10.

Key Details

• Cause: A shared supplier mistakenly supplied empty Celsius-brand cans to High Noon, which were filled with vodka seltzer and mislabeled as energy drink cans New York Post
• Affected products: High Noon Beach Variety (12-pack) with silver-lidded cans labeled as Celsius Astro Vibe—Sparkling Blue Razz Edition. Correct Celsius lids are typically black Facebook
• Lot identification: The affected Celsius cans bear bottom codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11. High Noon hot codes: L CCC 17JL25 14:00 to 23:59 and L CCC 18JL25 00:00 to 03:00 CT Insider+
• States impacted: FL, MI, NY, OH, OK, SC, VA, WI NBC
• Health outcomes: No illnesses or adverse events have been reported; the recall is precautionary Reddit
• Response: High Noon is coordinating with the FDA and distributors; Celsius is assisting recall outreach while clarifying it had no role in production or distribution of mislabeled cans The Cut
• Consumer advice: Check for silver-lid cans and matching lot codes. Consumers can dispose of affected products or contact High Noon Consumer Relations (consumerrelations@highnoonvodka.com) for refund or next steps The Cut

Implications & Future Outlook

1. Public trust and labeling systems
Unintentional alcohol ingestion in mislabeled products can erode trust in food and beverage safety systems, especially when well-known brands are involved. Companies may face increased scrutiny regarding their quality control and supplier oversight.

2. Legal and regulatory oversight
The FDA and Alcohol and Tobacco Tax and Trade Bureau are working with High Noon to manage the recall, highlighting the importance of strict compliance with labeling regulations. Similar incidents could prompt stronger industry standards or legislation.

3. Impact on retailers and vulnerable consumers
Retailers need to verify lot codes before selling Celsius products to avoid compliance issues. Consumers who avoid alcohol for medical, religious, or legal reasons may be disproportionately affected by mislabeled cans.

4. Financial and reputational risks
While High Noon and Celsius appear to be managing the recall responsibly, both brand reputations may suffer. Additional costs and legal claims—though unlikely given no reported injuries—may emerge.

5. Supplier coordination and chain-of-custody protocols
This incident highlights the risk inherent in shared suppliers across beverage brands. Companies may now adopt stricter chain-of-custody tracking, lot-level verification, and supplier audits to prevent similar packaging errors.

✅ Summary at a Glance

• A small batch of Celsius energy drink cans were mistakenly filled with vodka seltzer due to a supplier error.
• Affected cans have silver lids and specific lot codes, not the usual Celsius design.
• No adverse events reported; recall is voluntary and limited to eight states.
• Consumers advised to check cans and contact High Noon for refunds.
• The incident underscores the importance of proper labeling, supply chain integrity, and consumer safety protocols.

Original source:
High Noon’s recall notice via FDA and media coverage verified through CBSWCJB-referenced article details. Specific reporting summarized from Investopedia, AP News, and FDA documentation The Cut