Bob Ross Paintings Auctioned Off to Support Public TV Stations Amongst Federal Cuts
The first painting ever created by Bob Ross for his hit PBS series The Joy of Painting is going up for auction, and proceeds will help public television stations struggling with reduced federal funding. The piece, titled “A Walk in the Woods,” was painted in 1983 during the show’s debut episode and represents the beginning of Ross’s cultural legacy as one of America’s most beloved art educators.
The auction, managed by Modern Artifact, a gallery in Minneapolis, places an estimated value of $9.85 million on the painting. This price reflects not only Ross’s enduring popularity but also the scarcity of his original works, most of which were donated to public institutions or retained by PBS.
The funds raised from this sale will directly support public broadcasting stations across the United States. Many of these stations have faced sharp funding cuts since 2024, forcing them to rely increasingly on private donations and creative fundraising initiatives.
Gallery owner Ryan Nelson described the painting as “a cultural landmark,” emphasizing that it symbolizes “the birth of modern public-access art.” The piece had been privately held for decades before resurfacing earlier this year.
Bob Ross, who died in 1995, hosted The Joy of Painting from 1983 to 1994. The series ran for 403 episodes and became an unlikely global phenomenon, broadcast in dozens of countries and translated into multiple languages. Known for his calm demeanor, gentle voice, and encouraging phrases—such as “happy little trees”—Ross made painting accessible to millions.
Public broadcasting executives say the decision to link the painting’s auction to PBS fundraising underscores Ross’s lifelong commitment to educational programming and art accessibility. Several PBS affiliates have stated that the proceeds will be used to expand arts education and local creative programming.
Main Points
- Bob Ross’s first TV painting, A Walk in the Woods, is being auctioned for up to $9.85 million.
- Proceeds will aid public television stations affected by recent funding cuts.
- The piece was created during the first episode of The Joy of Painting in 1983.
- Ross’s legacy remains strong, with his art representing accessibility, optimism, and education.
- Public TV leaders say this sale demonstrates the continued cultural impact of Ross and public broadcasting.
Projections
Potential Positive Outcomes (Pro):
- The auction could inspire renewed private support for public media, particularly as federal funding declines.
- It may drive renewed interest in art education and cultural programming nationwide.
- The record-setting price highlights the value of art connected to education and public good rather than private collection.
Potential Negative Outcomes (Con):
- The high sale price may make Bob Ross’s art inaccessible to public institutions that seek to preserve his legacy.
- Critics may argue that the commercial sale of a piece tied to educational TV dilutes its original purpose.
- Reliance on auctions for funding could highlight the fragility of public broadcasting’s financial model.

